Roadshow of the road must be taken - fast moving consumer goods should be how to achieve a breakthrough line Marketing.docVIP

 PAGE \* MERGEFORMAT 15 Roadshow of the road must be taken - fast moving consumer goods should be how to achieve a breakthrough line Marketing Roadshow (roadshow) is essentially a crystallization of brand culture, through an in-depth interaction with consumers realize the consumer product (brand) awareness to the loyalty of love outdoor a comprehensive show, then in the end should be ‘showed off business (products ) color ‘or’ as consumers show ‘This became the focus of all marketing managers think one of the links. Today, aerial advertising, as well as because of its huge investments in marketing itself to convey the effect of the limitations of the domestic fast moving consumer goods companies listed in the product or in the further expansion of the early period of the market will take into account the marketing resources to tilt the ground, so often found in a certain a prosperous place, the community, street, square upper Let us have a little tension in the footsteps of the reasons to stay. The author has mixed in the fast moving consumer goods industry, nine years, never left the marketing, do not remember from the day begun using on the ‘Roadshow’ is a word to think about so I met an event each subsequent himself by the company the trust of the gang of horse with dry hands up. At this point, would like to explore with you some of my experiences. Roadshow as an outdoor activities, there are three key points must be thorough grasp: the theme, activities, composition, popular gathering. What kind of theme to spread the marketing task is the most important key factors to consider. Theme carries a very important marketing mission, to a certain extent, determine the direction of effects of activities and events to convey the ideal of effective mission or not. Therefore, the theme of the creative process is in fact an important element in the optimal combination of marketing and refining process. Creative process comes from the following three aspects of tho