Running out of foreign wines in China.docVIP

 PAGE \* MERGEFORMAT 6 Running out of foreign wines in China Before China’s accession to the WTO, import tariffs as high as 65% of the wine, coupled with high consumption tax and value-added tax 2, integrated tax rate was as high as 150%. And in accordance with the relevant provisions of the World Trade Organization, to 2004, imports of wine tariffs will be reduced to 14%. This is a measure passed storm. When the domestic wine industry shouted ‘wolf’, we look back on foreign wines in China, the development process, hoping that it can find the law of development and find them hidden opportunities. Playing with toys In the last century 90’s, from France, Italy, Spain and other countries over a hundred brands of wine, flocking, and in the Chinese wine market, a rush of Yi Gu ‘Ocean cyclone’, and once the initiative. But two or three years past, we have found that foreign wine does not fire up, Why? Quoted a Beijing dealer’s word is ‘tastes can not accept’. In 1995, there is a called ‘Marco Polo’ in wine started to play the China market, dry red wine priced at 80 yuan per bottle, fire the whole year. But immediately, a sharp decline in sales. Operate the brand’s distributor, said that the wine very few repeat customers, reflecting the tastes of consumers too light; and ‘Marco Polo’ is a sacrifice of wine taste and quality of the factory cost control at 10 yuan and instead has put a lot of money into supermarket promotions, complimentary high corkage to hit the market. This practice forest for the trees, will inevitably punished by the markets. The world famous wine makers Gello group as early as 1992 on the launch of the ‘California’s pleasure’ wines. Recently introduced aggressive, people can in Beijing, Shanghai, almost all supermarkets, shopping malls to buy it, and once a year to reach sales of tens of thousands of boxes. Up to now, the wine, had no such spirit that year, supermarkets have been very difficult to see its trace. Because it is a sweet image o