Rongshida the high-end washing machines in rural areas a Competitive Advantage.docVIP

 PAGE \* MERGEFORMAT 11 Rongshida the high-end washing machines in rural areas a Competitive Advantage China’s washing machine market, although the late start, but the rapid development of the whole market today already at maturity stage, while at the same time a large number of washing machine production capacity is surplus, and this surplus is still showing widening the face of this pattern of the domestic market, foreign export expansion does not solve the fundamental problem, carried out within the domestic market to digest, developing the rural market but on a large scale to meet capacity needs. For China’s vast rural market, market development is weak, has great potential. Survey, the domestic washing machine market, a 93.2% home ownership rate has reached (Figure 1), and two, three below the market rate of households, compared with only 28.3%, while the domestic washing machine brand is facing competition from re-shuffle pattern, Foreign brands also too busy to attend two, three markets, we can see room for market development in rural areas is particularly washing machines strong, the next few years the nation’s largest washing machine market in the vast countryside, which will surely become an important strategic development in washing machine market positions. Faced with such a huge market potential of rural markets, Rongshida companies to proceed expeditiously with the national two, three market research and analysis, research found that the purchasing power index of the National washing machine showed a clear increasing trend in annual, two, three market capacity of up to 6.3 million Taiwan, but also the capacity of the washing machine segment category the proportion of the market price at all levels of the composition of demand, purchase information, influence the choice of purchasing channels, as well as consumers to buy the product concerned about the factors detailed indicators of a tight market research, the end, out of the rural markets of