Schizophrenic Starbucks.docVIP

 PAGE \* MERGEFORMAT 7 Schizophrenic Starbucks Wise step further, is stupid! We often used “smart too far” to describe the seemingly wise decision, even Starbucks, we have been respected, as we look at the point of view can use it. Starbucks coffee shop in their own expansion in addition to beverages other than coffee is indeed a smart move, first to strengthen the “third space” position, the second probability can expand their business, so we changed from the third Starbucks being clearly marked to know Starbucks strategic goals. We believe that this Starbucks is commendable. But now, Starbucks is clearly not content with their current wise decision, but then began selling the superfluous instant coffee VIA, was said to have sold well, long time, “Black Cat White Cat Theory” This simple logic is still rough around our values, Gaoqian you! Need not be so serious about it? Groan as long as the hands of real money, even if successful. If this is the most domestic enterprises lack a rational point of view, nothing wrong, and I do not need to gossip, but think always has the ideal style of Petty Starbucks did indeed ridiculous. At least we have seen from the surface Starbucks is not progress, but fall. DEGENERATING Zhigu “Gaoqian” again! The lock rival VIA We look at how Starbucks is doing VIA, examples from abroad to promote point of view, VIA is not close to Nestle’s instant coffee instant coffee 21 billion expansion of the division of the market pie, we see the VIA with their own ground coffee quality comparison, VIA has repeatedly stressed that brew their own ground coffee followed by a little difference, does that indicate? This shows that the value of the reference object VIA is a professional coffee, from the cognitive theory is, VIA determine its level opponent, if the VIA rival Nestle’s instant coffee, so the VIA is a consumer finds that the “instant coffee “(low-end coffee. it is clear that Starbucks will not do, because this figure down a