Second and third line of beer brands to build walls Wolf.docVIP

 PAGE \* MERGEFORMAT 17 Second and third line of beer brands to ‘build walls Wolf’ At present, the beer industry is characterized by ‘capital-driven, brand integration’. Despite the current financial crisis has slowed the pace of industry consolidation beer giant, but the basic trend of the industry has not changed. It is foreseeable that the financial crisis, although not bottomed out, but it bottomed out only a matter of time. After the end of the financial crisis, will be a more powerful magnates of capital to rapidly integrate second and third line brands of beer. Therefore, the second and third line brands in a limited period of time must be hard inner strength, to strengthen their own advantages, and that this advantage into a longer period for the enterprise competitive advantage. Right now, the beer brands there are several second and third line performance: ★ despair, waiting for the foreign brand acquisition or merger, the big brands as a scourge can not be beat. This situation, in some third-line brand was particularly prominent, and so pessimistic about the result can only accelerate the pace of their own death. Such enterprise is no future, with the ultimate in the capital market is also not favored. Merger or acquisition by the big brands on the premise that it has enough influence big brands through capital operations and low-cost expansion. The despair of the enterprise, its market will accelerate the decline, brand building is non-existent. ★ continue to strengthen and expand the hope that the involvement of capital (joint venture) to make up for lack of funds in order to achieve towards the whole country into the forefront of the industry’s goal, but due to their own structure or other reasons, has been unable to do so. Such enterprises, its future direction of development there are two: either shrinking the regional Wang; or into the top three. Under normal circumstances, these firms want to do bigger, you need capital, brand, cha