Selective perception Advertising Design.docVIP

 PAGE \* MERGEFORMAT 9 Selective perception Advertising Design In today’s highly developed commodity economy, advertising can be described as ever-present, everywhere there. There is a sobering thought: ‘you just throw one in the United States will be smashed into a goods and advertising related things. ‘Academic survey, every American has access to a daily average of 1,500 ads, but on average only 7 ads a real attention. Does not mean that the vast majority of ads and the end of work, but consumers are turning a blind eye and a deaf ear. The situation in China while Bu Zhiyu this, but some of the ads too rampant, how the ad was designed to easily draw attention, this is a very practical significance and application value of the issue, but also room for improvement in China’s advertising design problems. I used the relevant principles of general psychology, through a large number of observation and practice, summarized a number of practical ways for the reader is referred to trial. First, clear the three basic concepts: First, what is attention? Attention to the psychological activities on certain things to point and focus. People at the same time, impossible to perceive all the objects around, but only a few of them perceived the object. In accordance with Pavlov’s theory, pay attention to the cerebral cortex is the advantage of the physiological basis for the formation of excited centers, human to accept new things, begins with attention to mental activity. Second, the perception and selective. Direct effect of objective things in the human sense organs, the human brain gave rise to these things, and attributes of the various parts of the overall reflection. This is reflected in the overall perception. For advertising, in general, recipients are based on perception in the form of perception. A number of features of perception, one of which is optional. That the objective things are diverse, people always target a small number of things as the perception of