Self-built channel model of Occams razor.docVIP

 PAGE \* MERGEFORMAT 7 Self-built channel model of ‘Occam’s razor’ The recent past, the Shanghai and Shenzhen stock markets has shown all the people excited. With the attendant, it is business marketing channels has shown a ‘craft slice’ of the scene: Following the Wahaha’s Zong to channel as a bargaining chip with up to start a ‘national brand to defend the war’, the ‘five an ‘enchanted Side during the home appliance supermarkets compete to open flagship store; 100 Korea Footwear successfully landed in Hong Kong stock market, replacing the’ Soviet Union ‘to become the nation’s largest retailer; Dell computer the first time ever from a single store model of direct sales model to be launched simultaneously ; beautiful, Skyworth, Glanz, Gree and other household electrical appliance enterprises have opened the store. And so on and so forth. If Zong launched between Danone is a ‘national character’ to defend the war, then the big brand chain of hypermarkets aside self-built channels, seems to be a channel mode during the war. To this end, standing on the sidelines of the manufacturers have for the ‘fourth channel revolution’ high-five. ‘War’ or ‘revolution’ has demonstrated the pattern of domestic marketing channels are facing a new round of reshuffle. Looking back, had a similar lack of domestic marketing channel mode changes. The early nineties of last century, the traditional state-owned wholesale stations giving way to private-based self-employed, gave birth to the grassroots distributors; the late nineties of last century, state-owned department stores operating properly, the old model, so that the country is located in the United States , Suning, Dazhong and Yongle and other private capital and to Wal-Mart, Carrefour and other international channels as represented by the capital to achieve a second round of restructuring; third round of restructuring is the vigorous development of Zhixiao Ye reflects an extension of the Internet and databases, etc. sex ch