Why the lack of industry the furniture industry giants-.docVIP

 PAGE \* MERGEFORMAT 21 Why the lack of industry the furniture industry giants? Five puzzling paradox October 10, 2003, p. 4 th Chengdu International Furniture Industry Exhibition opened at the Chengdu International Convention and Exhibition Center. A furniture factory to be invited to the exhibition walked down, and more than 10 manufacturers contact and exchange. I have found two surprising facts. First: the furniture industry is very large room for development, the overall industry profit in the 20-35%, and with all the cash transactions between agents, cash flow very quickly. Second: In such an industry, the overall strength of the smaller companies, with little scale billion business. These two points are very confusing, in the home appliance and consumer goods industries during the brutal price competition, the furniture industry, the market competition in the industry is not fully how it? First, let us look at what I encountered during the exhibition of several strange phenomena. Carpenter phenomenon In a business conference, I met a very betrayed a shocking ignorance of the problem. A plate furniture chiefs, with the distributors of the entertainment, the job of all and did not speak, Sales Section, Office of the Director, designers walk in customers, pushing Cup cross-Gok, the CEOs of entertainment courtesy none. At first, I also wondered if I heard it wrong the other side of the introduction, this time, a dealer in Northeast riding revelry, to talk about your own family history business calendar, as well as fat, in the course of conversation, we put forward to their former carpenter origin, for furniture manufacturing in the process of dealing with the details of very knowledgeable. At this time, this enterprise had had a moment to the spirit of the claims is also a carpenter origin, began to talk about a carpenter Northeast distributor of their feelings and experiences, and in one breath the plant important positions listed five or six ‘carpenter