wx beer- the cracks in the market to find their own blue ocean.docVIP

 PAGE \* MERGEFORMAT 24 wx beer: the cracks in the market to find their own blue ocean In the product, marketing, the increasing homogenization From EMKT. mode today, as the new corporate and brand creation How can battle each other, filled with ‘blood’ of the ‘Red Sea’ to find your own piece of ‘blue ocean’? As an old enterprise, the new shell, the transformation of the company, how should we respond to new market conditions and challenges, so that their own ‘black sheep is new’? wx case of fast-growing beer may give you some inspiration ... ... Since 2005, the H Province and its surrounding provinces, as the rookie of the wx beer market, is perhaps the most strokes of the bewildering variety of products, one of the human eye, and this came from ‘one door’ (its sister product jgs Province famous brand has been rated as H ) and wx beer, with a new corporate and product brands, in less than two years, left-right sudden impulse to accurate market positioning, fit the actual marketing strategy, as well as the promotion of practical and efficient means of continuously to create the miracle of the market and myths: As of August 2006, from an authoritative department of the H grade crates of beer in the province provincial statistics, wx items (boxed wine) of total market sales in the province ranks first, the market share of the province ranks first of its pulling power as well as the strong market growth in sales of speeding the industry speechless, wx beer this rapid ‘soaring’ phenomenon, caused H Provincial beer industry the attention of more and more companies . wx Beer is undoubtedly the beer industry in recent years, H leaping out of the province of a ‘dark horse’, which in just two years time, the size of beer manufacturers in the forest of H provincial market blaze a ‘trail’, and in the boxed wine product sales jump out in front, creating a piece of their own blue ocean. H province for many years, the Chinese beer market price of the lowest single-bottle