Yulong Snow Mountain area of marketing success stories.docVIP

 PAGE \* MERGEFORMAT 32 Yulong Snow Mountain area of marketing success stories Yulong Snow Mountain, this city in the world rare snow-capped mountains, Lijiang tourism both core brands, but also the 5A level in Yunnan scenic two existing one. According to Lijiang to build a world class boutique resort development goals, the Yulong Snow Mountain Tourist Zone has invested 10 billion yuan, in the 50 square kilometer area, the development of Ganhaizi, Glacier Park, the Blue Moon Valley, Yunshanping, Maoniuping and other attractions as well as the Lijiang Snow Mountain Golf Course and the impression of large-scale live performance. decades, Lijiang Yulong Snow Mountain Scenic traffic from 722,500 passengers in 2000, the development of 230 million passengers in 2009, the average annual growth of more than 25%. In late November 2009, I was invited to visit Lijiang, research, and management of Yulong Snow Mountain Scenic teaching training. In the meantime, I and the Yulong Snow Mountain Tourism Development Zone, deputy director of Mr. Xu Yongtao several exchanges, learn more about the tourism development in Lijiang City Yulong Snow Mountain Scenic status and marketing management, and marketing centers in the area manager and, accompanied by Mr. Cheng Hong, Yulong comprehensive study of a large range of tourism products and services. from the study of situation, the Yulong Snow Mountain area in brand building , product integration, marketing, culture and program innovation, and so, have a very good superior performance. the unity of its strong leadership, management of high quality and international perspective, and marketing strategies using the precise and delicate, it is impressive. can be said that the Yulong Snow Mountain area of success is not accidental, the marketing management system, the formation of overall competitiveness, it has become tourist attractions in China’s market leader in the industry. First, the big brands: integrated product cluster develo