基于销售努力成本共担的信息产品供应链收入共享契约.pdfVIP

第 17 总第 6 期 科技与管理 Vol. 17 NO.6 2015 年 11 月 Science-T echnology and Management Nov. , 2015 文章编号 :1008 -7133(2015)06 -0054 -05 基于销售努力成本共担的信息严面 供应链收入共享契约 刘志勇 (华南理工大学工商管理学院，广东广州 510641 ) 摘 要:研究表明当考虑到销售商的努力程度影响市场需求的时候，传统的收入共享契约不能够协调供 应链。本文以单一信息产品供应商和零售商组成的供应链结构为研究对象，提出了销售努力成本由供 应和销售双方共捆的收入共享契约，很好的解决了单纯的收益共享契约无法实现供应链协调的问题。 该契约结构参数简单，且易于操作实施。最后，通过具体实例对模型进行了比较分析，并得到了最优的 收入分配比例。结论表明该新契约实施后，供应链双方的收益都能得到提高。 关键词:供应链协调;收入共享契约;努力因素;成本共担 DOI: 10. 16315/j. stm. 2015.06.010 中图分类号: F274 文献标志码 :A Revenue-sharing contract of information product s supply chain with sale effort cost partaking LIU Zhi-yong (School of Business Administration , South China University of Technology , Guangzhou 510641 , China ) Abstract: As an effective method to coordinate supply chain , revenue sharing contract cannot function when the de? mand is uncertain and dependent on retailer s sale effort. Based on a supply chain with one single information product supplier serving one retailer, the aforementioned result is explained through the theoretical analysis. To deal with the problem , a new revenue sharing contract with sale effort cost partaking was therefore proposed , supply chain coordination was achieved. The contract is apt to implement because of few contract parameters. Finally a nu? merical example was given to illustrate the model and obtain the optimal allocation proportion of revenue. The pro? posed model demonstrated that both supplier and retailer can gain more profit when the new contract is applied. Keywords