COORDINATES OF POSTAL SERVICES MARKET IN ROMANIA.docVIP

COORDINATES OF POSTAL SERVICES MARKET IN ROMANIA Lecturer PhD Cristinel CONSTANTIN Transilvania University of Brasov Email: cristinel.constantin@unitbv.ro Abstract: This paper contains a research regarding the actual status of Romanian postal services market both from legislative and economic point of view in the context of EU integration. The main objectives of this research were to identify the position of Romanian postal services among the EU member countries and to analyse the competitive environment on the local market in order to find future development strategies for the local companies. The outcomes of our research show a wrong position of Romanian postal sector both regarding the number of permanent offices and financial results of local competitors. The lateness of structural reforms could be a barrier for the future market liberalisation with serious consequences from the social point of view. In this context, a high implication of authorities is expected in order to ensure the adoption of EU regulation with a minimum of negative effects both for population and service providers. Key words: marketing and management strategies, postal service market, service liberalisation, EU regulation, socio-economic policies. Introduction Postal services represent one of investigation starting from the following hypotheses that arose from the the most important industry of the literature and other secondary data national economy both from the market sources: Hypothesis 1: The Romanian players’ and authorities’ points of view. market is quite far behind other EU Such service providers serve a large number of market segments including member development people and companies, being involved a Hypothesis 2: The postal market has increased its attractiveness in the last years, benefitted years by different kinds of monopol