CORPORATE MANAGEMENT IN FEW MULTINATIONAL COMPANIES REPRESENTED IN ROMANIA.docVIP

CORPORATE MANAGEMENT IN FEW MULTINATIONAL COMPANIES REPRESENTED IN ROMANIA Professor PhD Armenia ANDRONICEANU Bucharest Academy of Economic Studies Email: armenia.androniceanu@man.ase.ro Abstract : The paper contains the results of an interesting research done by the author in some multinational companies which have branches in Romania, mainly in Bucharest, Arad and Timisoara. The objective of the research paper was to find out some particular aspects of the corporate management taking into account some key variables like: corporate values, leadership style, strategic perspectives and communication. In order to do this research we have developed a special survey based on a questioner. The survey shown us how all these above mentioned variables are influencing the corporate management and how important is each of them within the management process. The results of these surveys gave us the possibility to find out the way in which corporate management is influencing and is influenced by the variables considered. Last part of the paper presents some conclusions of our survey and the most important changes which should be taken into account by the corporate management team members in order to be more efficient and effective in their work. Keywords: corporate management, cultural values, leadership, strategic perspectives, communication. Introduction about corporate management According to the first approach, corporate management is referring to and emphasizes the management of human multinational resources of the company. So, according to some scholars in the area (Koontz and Weihrich, 1993) corporate management The corporations future competitiveness of in the global market is contingent of their corporate management ability to change and adapt their resources strategically. In order to be successful in today’s market, companies have to have a c