Business Models at Work in the Mobile Service Sector英文文献资料.docVIP

iBusiness, 2012, 4, 84-92 /10.4236/ib.2012.41010 Published Online March 2012 (http://www.SciRP.org/journal/ib) Business Models at Work in the Mobile Service Sector Jeaneth Johansson, Malin Malmstr?m, Diana Chroneer, Maria Ek Styven, Anne Engstr?m, Birgitta Bergvall-K?reborn Lule? University of Technology, Lule?, Sweden. Email: Jeaneth.Johansson@ltu.se Received November 28 , 2011; revised December 30 , 2011; accepted January 12 , 2012 th th th ABSTRACT This paper aims to enhance the knowledge of business models in the mobile service sector by exploring their key mecha- nisms and underlying components. By combining the business model literature with empirical interview-based case studies of 69 business models in the mobile service sector, it illustrates the findings of a longitudinal case study of a business model design attached to an iPhone application. A model for managing business model design in an open in- novation context of mobile services is proposed. The model extends earlier frameworks by adding contingency aspects and the view of core resources for addressing logics in the dynamic sector. Findings highlight the importance of ven- tures in the mobile service sector continually managing the business model design in order to support the sustainability of their business models. Keywords: Business Model; Open Innovation; Mobile Service; Mobile Application; iPhone; Resources 1. Introduction novations can move easily between the venture and its environment. Research indicates that new business mod- els are of central importance in open innovation [6]. In the mobile service sector, the logic behind open innovation is that anyone can develop a service anytime and reach any- where; the service is born global. The objective of this paper is to enhance the knowl- edge of business