天津经纬城市绿洲沟通的方案.pptVIP

二、明确项目 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 明确整盘定位，从不同角度进行“海派”解说。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 说品牌： 阐述开发商背景，明确其海派开发商代表定位、开发实力及开发业绩。 跨越南北 ，为滨海再造一座中心城 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 说商业： 描述其10平米的城市副中心级商业规模及多种业态，充分体现海派都会繁华情景。 十里洋场，时尚大道，城市繁华不夜天 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 说建筑： 原版复刻海派风格建筑，立面风格也梯次呈现，产品细节等多方面都体现了海派精细化的特色，成就都会繁华景致。 海派都会风情，城市建筑风华 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 说生态： 景观大道、坡地园林、台地景观、买土种植。高绿化投入，运用多项生态技术，与上海经纬城市绿洲一脉相承，领先滨海设计理念。 台地叠景花园，百万国际景观城 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 三、执行战术 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 推广方向明确，项目定位清晰，是推广执行的基础。由此确定整体策略原则，打造项目的售卖铁三角，形成客户购买。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 媒体爆发 卖品牌 卖价值 卖体验 现场解决 塑造影响力 颠覆感官 渠道解决 产品利益 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第一次亮相 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 线下物料及现场道具DM执行 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 方案一 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 信封DM 通过异形进行DM处理，展开后为一折页 ，折起来为信件形式，作为塘沽等滨海区域投递物料，形式新颖，抓人眼球，容易形成记忆。 给滨海客户的一次宣言 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 20