杭州升华璞墅二期酒店的式公寓定位及营销策略报告.pptVIP

支付方式 朝向要求 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 被访者对酒店公寓的装修要求 看中精装修的哪个部分 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 对酒店式公寓烹饪要求 对酒店式公寓客厅要求 酒店式公寓面积偏好 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 单价区间偏好 总价价格区间 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 精装修必备电器 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 酒店式公寓重要配套 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 小区内外最重要的运动娱乐休闲配套 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 酒店式公寓最重要的物业服务 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 了解房产项目渠道 认同哪种住宅销售方式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 对购房决策起重要作用的因素 购房最佳时机 其他 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 小结 本次调查具体表现在对酒店式公寓有一定的购买意愿，对杭州以外以及服务养老型酒店公寓项目也表现了一定的兴趣。投资和自住比较含糊，对投资回报有一定要求。面积以40—60平方米为主，总价在50万以内，单价区间跨度大4000—9000不等。另外在功能上，对厨房有要求，需要独立的起居与会客空间。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第五部分 本案目标客户定位 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 1、目标客户群区域划分 本案目标市场定位： 以杭州地区为主，省内其他发达城市（包括上海等省外部分城市）为辅。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2、目标客户群结构成分 客户类型研究 购买力客户类型（年收入15以上） 家庭结构客户类型（中产三口） 置业需求研究 功能偏好、情感