Implementation of the quality strategy to create brand effect.docVIP

Implementation of the quality strategy to create brand effect Abstract: College of Business English in the gradual introduction of higher vocational institutions, to adapt to the talent of the current demand for foreign trade in the higher vocational institutions is to promote an important part of major construction. To achieve this with the need for a series of exploration, this paper, business English curriculum, teaching, teaching different aspects of reform are described, the feasibility of the recommendations put forward. Keywords: Business English teaching reform of vocational schools Business English is the first full-time professional colleges, secondary vocational schools with the national development policy for the adjustment of the gradual introduction of the professional schools, specialized secondary vocational building. After many institutions continue to explore and has been on curriculum, teaching materials and teaching mode selection has made remarkable achievements and accumulated rich experience. But to the professional features of Business English with secondary vocational education still need to realize the organic combination of a long process of exploration and a series of teaching reform. I played since 2004 has assumed the business English, business correspondence, foreign trade system alone, foreign trade and business English spoken comprehensive tutorial teaching. combined with the teaching practice in recent years, and previous work experience in foreign trade, according to graduates Feedback to Business English building described as follows: 1 Make sure the professional personnel training objectives Combined with the characteristics of secondary vocational school students and other university personnel of business English training objectives, secondary vocational training institutions should be first-line orientation of foreign trade salesman, that is, pay attention to the students practical skills after graduation, af