地域文化在汾酒包装设计中的体现.pdfVIP

英文摘要 Title: regional culture embodied in the Fen in packaging design Major: Art Master: Lei Yi signature: Supervisor: Song Xuemei signature: Abstract China is humongous, each region has its respective a wide variety of products, all with their own cultural characteristics, how to place the culture highlights on the packaging, is the key point of this topic research. Now people dont care about the excellent traditional culture, easy to the tradition, but those are often the most worthy of inheritance. In the regional culture is reflected on the packing have a positive role to promote culture. Now with the rapid economic development, the regional culture products is facing serious challenges, but also with opportunities. On the one hand depends on the improvement of their products, on the other hand, depends on how much local culture promotion. Therefore, based on the packaging as the foothold, and discusses how to reflect regional culture on the packing. This paper, taking shanxi characteristic product, fenjiu, for example, make deep thinking on their home culture, and applied to product packaging design. The article first discusses the shanxi regional culture and fenjiu culture characteristics. And then discusses the author learned through the on-the-spot investigation of the market information, and an in-depth understanding of fenjiu. III 万方数据 山西师范大学学位论文 Finally, t