2013牛津译林版必修4Unit 1“Advertising”〔Word power〕课件.ppt

Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) wealthy (8) lucky (9) fantastic Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales targets Sales figures Possible answers: (1) market share (2) sales figures (3) consumers (4) market research (5) sales/marketing department (6) sales targets product sales quality figure consumer discount I want to buy some milk ________ from the shop. ________of milk usually go up during this time. I like ‘Fresh’ milk very much because this band usually has a good________. Recent sales ________ show that it is popular among _________. The shop also gives much _______ of 10 per cent for cash. Why don’t you have a try? * How are the following words formed? health (noun) healthy (adjective) interest (verb) interesting (adjective) 3 parts of a word a prefix a stem a suffix amaze amazed excite exciting attract attractive Verb +ed +ing +ive health healthy week weekly hero heroic origin original danger dangerous help helpful Noun +y +ly +ic +al +ous +ful Let’s learn more about prefixes and suffixes. The following is a table of common prefixes: misunderstand, misdirect, mistake, misuse mis- rewrite, redo, rebuild, react, retell, recreate re- disable, dishonest, disagree, disappear, discover dis- incorrect, invisible, incurable, inaccurate in- unfair, unnecessary, unimportant, unhappy un- Examples (adjectives) Meaning Prefix not not opposite do again badly or wrongly The following table provides some examples of common suffixes. useless, careless, helpless, hopeless, cloudless -less joyful, helpful, useful, mouthful, handful -f