知足国际鞋业品牌战略研究报告(70页).pptVIP

* 只有卖场全部营销活动适应于顾客的这种购买行为和意识，才能使卖场营销的结果富有效果和效率。 企业在提高客单价的过程中，重要的是要根据顾客上述行为因素开发具体的、可操作的卖场营销的方法和技术。 * 竞争力：指一个品牌能够比竞争对手品牌更有效地向消费者（或市场）提供产品或者服务，并且能够获得自身发展的能力或者综合素质。也就是有竞争力者需占据更多市场份额，并且需能获取利润保证自身发展。 指标显示出了自有店铺相对于主要竞争对手店铺的产出能力，比例越高，说明自有店铺的经营优势越大。 * * * * * * * 我们极具适应能力并可作出快速反应的供应链，为我们带来较高的库存周转率和低的零售折扣，从而使利润最大化。 与传统的行业模式不同，我们一年有四次订货会，季节前生产订单仅占当季订单总数的50%以下 ，而补充生产订单则是根据市场对不同款式的实际反应和需求而决定 我们的各销售区域对市场趋势和消费者的实际需求作出迅速反应，每周提供补充性生产订单，以尽量减少库存从而减低季尾折扣。 * * The Belle management model is one of centralized control complemented by localized management allowing for regional-based decision-making under the guidance of our headquarters. This allows our headquarters to set performance benchmarks and budget targets for each of the 10 sales regions and encourages friendly competition between the sales regions that stimulates sales growth, improved management and supervision of the retail outlets, and better customer service. * * The Belle management model is one of centralized control complemented by localized management allowing for regional-based decision-making under the guidance of our headquarters. This allows our headquarters to set performance benchmarks and budget targets for each of the 10 sales regions and encourages friendly competition between the sales regions that stimulates sales growth, improved management and supervision of the retail outlets, and better customer service. * * * Another key element to our growth is our successful multi-brand strategy Belle offers a brand portfolio with compelling mix of fashion, price and quality to target a broad customer base. Our comprehensive brand portfolio segments the market by differing price points and range of fashion styles, thus providing a diverse source of revenue from multiple brands and maximizing our pocket share among consumers. We also have an extensive sportswear portfolio, distributing for leading international and domestic brands such as Nike, Adidas, Reebok, Puma, Mizuno, Kappa, and Li Ning. * * * * * * * * * * * *