University of market-oriented management of marketing.docVIP

University of market-oriented management of marketing Abstract: Marketing Management is a non-profit organizations, university marketing research a new topic at the same time, due to the special nature of higher education, college marketing and management of marketing has become a special research project, this is only the current university strategic orientation of marketing management, market pre-positioning of, the construction of university marketing organization and marketing strategy for integration of preliminary discussion on such issues, to marketing and management of the university has a certain significance. Paper Keywords: Higher Marketing Management Marketing Strategy Marketing Strategy First, the theoretical definition of university marketing Marketing Theory of Education began in the 20th century, 90. Northwestern University professor Philip Kotler and Karen Fox F A professor of strategic marketing for educational institutions made a more systematic theoretical study and that: Marketing is the means of education analysis, planning, implementation and control of the school program to schools and the value of the target market for voluntary exchange of education and teaching in order to achieve the purpose of the management process. The purpose of education marketing educational institutions to complete the task, improve the satisfaction of the education market. Marketing activities to enhance the efficiency of education and marketing resources to attract education. UK education and marketing circles that exist in the British school management hierarchy questioned and criticized. And recommended the introduction of market mechanisms in school management. Also carried out on the education of marketing theory. That the future of education marketing will become an important aspect of educational management. Classic marketing theory is based on for-profit organization and division of non-profit organization, made-governmental orga