Business English Teaching of Cross-Cultural Communication.docVIP

Business English Teaching of Cross-Cultural Communication Paper Keywords: Business Communication Intercultural Awareness in English Teaching Abstract: In the foreign business activities, because of cultural differences between countries due to conflict even more clearly, this is a higher English language teaching business requirements. In this paper, guided cross-cultural awareness of people to adhere to the practical, phased, enduring principle, and specifically in the teaching process proposed cross-cultural awareness of the leaders of the strategy. Business English in the teaching process into how cross-cultural communication awareness, foster cross-cultural communication skills of students so that students can ease the daily business activities, to communicate with foreign customers, which is the process of teaching business English food for thought problem. First, the Business English Teaching and Intercultural Communication Cross-cultural communication refers to a different cultural background of communication between individuals, it usually refers to a cultural background or a background with another group of people or groups for the communication. Living in different cultures in the West people both in the customs, religious beliefs, ways of thinking or morality, values #8203;#8203;and so are very different. the difference in the meaning of Western culture will inevitably lead to people in different countries, meaning the same, the difference in understanding of sentence meaning. do not understand his country’s culture, which will lead students in the English learning process and future business contacts and cultural barriers encountered, and even culture shock. If the practice of cross-cultural negotiations, the language skills and non-verbal skills to master; cross-cultural Translation asymmetry in cultural symbols and so on. This requires that we must be in the foreign exchange cross-cultural awareness, “cross-cultural awareness”