English Advertising Application in Foreign Language Teaching Analysis.docVIP

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English Advertising Application in Foreign Language Teaching Analysis.doc

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English Advertising Application in Foreign Language Teaching Analysis

English Advertising Application in Foreign Language Teaching Analysis Abstract: As a type of social discourse, advertisements can be characterized from linguistic, pragmatic and cross-cultural perspectives. In the present age of globalization, English advertisements which prevail in everyday life offer valuable resources of language use to English learners. It is of great importance to fully utilize these resources to improve the quality of English teaching, especially learners’ abilities to use English. Based on an analysis of the recent research findings in English advertising, this paper proposes a framework of using advertisements for teaching purposes from linguistics, pragmatic and cross-cultural communication points of view. The paper also points out that there is considerable scope for the exploration of advertisements in English teaching. Keywords:: English advertisements; social discourse; language use; English teaching Advertising is an important social discourse, which reflects the trend of society, fashion and values. In the context of economic globalization, with the help of the media to a wide range of English ad has entered our daily lives. English ads not only in the globalization of economic activities play an important role in the English language learners, it also provides ample, full flavor of modern life and cross-cultural communication connotation of an instance of the use of contemporary English. From the linguistic point of view the use of advertising discourse creative, highly linguistic charm and vitality. Past two to three decades, many scholars at home and abroad from a different point of view of advertising discourse conducted in-depth studies, including legal aspects of vocabulary learning, and periods of studies (for example, Leech, 1966; [1] (58-59) Vestergaard and Schroder, 1985; [2] Zhao, 1992; [3] Cook, 2001 [4]); cognitive psychology research (for example, Pateman, 1983; [5]] Harris, 1983; [6]) cross-cultural sc