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On English Euphemism Appreciation
On English Euphemism Appreciation
Paper Keywords: communicative functions of English euphemism cross-cultural communication
Abstract: With the people’s exchanges become more frequent, English Euphemism as a ubiquitous phenomenon in human relations in the language of ‘lubrication’, have become increasingly conspicuous; as a cultural phenomenon, it is more a reflection of the Anglo-Saxon countries values and cultural traditions, thus understanding euphemism for the familiar Anglo-American culture and cross-cultural communication has an important significance.
1 Introduction
English Euphemism (euphemism) The word derived from ancient Greek. In ancient Greek, ‘eu-’ means ‘well (good)’, while the stem ‘-pheme’ means ‘speech, saying (verbal )’,’- ism’ suffix is a word, simply said, euphemism meaning ‘fair speech (talk about things)’. Well-known American writer HL Mencken called a euphemism for the word gold-plated (gilded words), there are people calling it make-up words (cosmetic words), this is a euphemism meaning and role of the image description. Euphemism has a long history, its generation and related language taboos. In the UK, the use of euphemism can be traced back at least the 11th century. Ya were already in the sub-words and dirty words, ‘Ya-word’ is the predecessor of Euphemism. So we can say is a euphemism figure of speech, but also a cultural phenomenon, is that people in the social effects in order to seek an ideal created out of an appropriate form of language.
Second, the communicative functions Euphemism
1. Taboo function
Due to people’s fear of certain things or phenomena, or ashamed to mention that in the language when you do not want made or not made, due to practical needs, but to express such a meaning, they use euphemisms instead. Religion, for the gods (whether good or evil) in awe of people did not dare address him by name. For example, the Rome called Furies (Nemesis) for Eynebdies (good person), Erinyes (respectability). In order
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