On the campus culture to build brand competitiveness.docVIP

On the campus culture to build brand competitiveness Paper Keywords: campus culture, brand competitiveness Abstract: This interpretation of the brand and culture, campus culture, the meaning of the brand, analysis of the current shortcomings of the campus culture, brand building, and recommendations for change: emphasis on the economic base strength, the guidance does not weaken the position of culture; perfect university building, respect cultural figures; strengthen the guiding force of elite culture, to resist the adverse effects of sub-culture. First, the brand and cultural brand Brand of English words Brandr, the source of the ancient Norwegian, meaning ‘burning.’ Labeled in this way to people and other animals to distinguish with other people’s private property to medieval Europe, the craft of the artisan in this branding Methods marked on their handicrafts to the customer identify the origin and the producer. This leads to the first mark, and thus provide security for consumers, while providing legal protection to producers .16 early 1900s, whiskey distilled into whiskey manufacturers name branded with the producer of the barrel, to prevent unscrupulous traders substitution. to 1835, the Scottish brewer to use the ‘OldSmuggler’ the brand, to safeguard the use of special distillation process reputation for quality wine brewed in the lt;lt;Oxford Dictionarygt;gt;, the brand is understood as ‘used to prove ownership, as a symbol of quality, or other purposes,’ and prove that to distinguish quality. American Marketing Association in 1960 years, the brand is defined as: the brand is a name, term, sign, symbol or design, or a combination, the purpose is to identify a particular seller or group of sellers of products or services, and make it competitive with opponent’s products and services to distinguish. [1] Can be seen, the brand is a complex, comprehensive, abstract concepts from the surface, is the product or services brand name, logo and other