On the advertising the basic linguistic features of English and Translation Method.docVIP

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On the advertising the basic linguistic features of English and Translation Method.doc

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On the advertising the basic linguistic features of English and Translation Method

On the advertising the basic linguistic features of English and Translation Method Abstract: The rapid development in the global economy today, advertising is very important in the international market competition, advertising translation has become an important part of foreign trade activities. This paper describes the basic language features of English advertising, using case analysis of several commonly used translation skills. Keywords: English advertising; linguistic features; translation skills Advertising as a way of disseminating information, as a set of sociology, aesthetics, psychology, marketing, linguistics is equal to an integrated art, which aims to persuade people to buy a product or take some action, with ‘ marketing capability ‘(selling power), aroused the people’s desire to buy; with’ memory of the value of ‘(memory value), give the left a deep impression; also has’ attention to the value of’ (attention value) and ‘readability’ ( readability). Therefore, advertising in the design of the language has its unique, in the translation, after careful study to arrive at an effective translation skills. First, the characteristics of English in Advertising Advertising, is for some specific needs, through some form of vectors, open and extensive transmission of information to the community as a propaganda tool. Advertising In addition to help consumers understand the role of commodities, there are caused by the desire to purchase and promote the consumption of the psychological operations capabilities. Therefore, as an English major carriers of advertising advertising English gradually formed its own distinct characteristics. 1. Structure is simple, easy to understand (1) The commonly used phrase meaning plain. For example: The only car in its class. (1993VILLAGER car ads) This advertisement is not more than six letters word length, its meaning is the ordinary people can understand each reflects the characteristics of advertising English easy