同致行2009年湖滨印象之全程整合营销策略.ppt

湖滨印象营销策略 样板房布点（暂定） 样板房装修风格建议 风格1：王者豪华型 风格1：王者豪华型 风格2：雍容博大型 风格3：欧洲宫廷式 风格4：古式典雅型 风格5：摩纳哥风情 风格6：幽静内敛型 会所装修风格 户外广告气势豪迈 形象宣传 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 户外立柱 围墙广告形象高大，异型设计，展现领袖楼盘气势 形象宣传 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 接待台 接待台美观漂亮，销售人员列队整齐接待客户。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 沙盘区 沙盘区气势恢弘（含横岗湖区域模型、项目模型） Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 水吧 水吧亲切宜人，提供品牌饮品。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 分户模型区 分户模型精致闪亮。休息区舒适宜人。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 洽谈区 洽谈区舒适宜人，可看到窗外景观 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 休息室、深度洽谈室 深度洽谈室豪华、安静、高贵。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 影音室 影音室安静宏阔，进行项目资讯灌输。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目属性：东莞首席豪宅！ 所以会所装修应尊荣豪华，体现顶级豪宅的风范和档次。 大门璀璨辉煌 门僮侍立 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 内部装修金碧辉煌，以暖色系为主 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 贵宾接待室 扶梯 走廊 细节的处理华贵高雅 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 小会所功能布局 及装修建议 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 小会所主要在客人参观游览样板房和中央大道，对产品有感性认识后，来到小会所，进一步体验项目的顶级生活氛围和尊贵服务，并加深