2006年北京中小户型客户需求研究2.pptVIP

说明 完成第一阶段CATI访问后，与金地开展了一次中期讨论会，其中确定第二阶段中测试的重点产品及其配额状况，具体如下： 主要结论(PDA)-3 小结-消费群体特征 小结-消费群体特征 As we discussed last in the last session, customer requirements are continuously evolving from Unanticipated to Specified to Basic. What we need, therefore, is a systematic approach to capturing and interpreting customer requirements. There are several tools available for accomplishing this. “House of Quality” is one we will discuss in further detail. As we discussed last in the last session, customer requirements are continuously evolving from Unanticipated to Specified to Basic. What we need, the