Survey Report 例文.pdf

THE UNIVERSITY OF HONG KONG PUBLIC OPINION PROGRAMME (POP) Opinion Survey on School Principals Ranking of Universities in Hong Kong 2009 COMMISSIONED BY MEDIA EDUCATION INFO-TECH CO. LTD (Education 18.com) SURVEY REPORT SURVEY REPORT Compiled by Chung Ting-yiu Robert, Pang Ka-lai Karie and Lee Wai-kin Frank 22 July 2009 Copyright of this report is held jointly by Media Education Info-Tech Co. Ltd and Public Opinion Programme, the University of Hong Kong. Everything in this publication is the work of individual researchers, and does not represent the stand of the University of Hong Kong. Dr Robert Chung is fully responsible for the work of the POP. HKUPOP Opinion Survey on School Principals Ranking of Universities in Hong Kong 2009 1. Research Background 1. Research Background 1.1 In parallel with the Public Ranking telephone survey, POP was commissioned by Media Education Info-Tech Co. Ltd for the third time to conduct this local school principal survey which aimed to study their perception towards the institutions of higher education in Hong Kong. 1.2 POP was responsible for designing the questionnaire, inputting and processing the data while Media Education Info-Tech Co. Ltd was responsible for all other survey logistics such as obtaining the contact list of schools from the database of Education Bureau (i.e. 483 valid addresses), printing and mailing out the questionnaires, following up with chasers, as well as collecting the returned questionnaires. A total of 7 key questions were asked in this year’s questionnaire, which is att