消费社会学的视角下对商业健身俱乐部消费者研究.pdfVIP

Vol. 35 No.l 广州体育学院学报 第 35 卷第1 期 Journal of Gllangzhou Sport Univer百ity Jan.2015 2015 年 1 月 消费社会学的视角下对商业健身俱乐部消费者研究 陈长江 (黄河科技学院体育部，河南郑州 45∞∞) 摘 要:以消费社会学为研究视角，以文献研究法、访谈法、实地考察法、问卷调查法、统计分析法等为主要研究方法， 对郑州市商业健身俱乐部消费者进行调查研究。结果显示:郑州市商业健身俱乐部消费者中男女比例大致相当，中青 年人、高学历人群、社会中上层及社会上层、中高收入者是商业健身俱乐部的主要消费群体;影响消费者健身消费的因 素主要包括性别、年龄、文化程度、社会阶层;消费者健身消费的社会学特征主要包括:健身消费具有关系消费的性质、 健身消费代表的是中上阶层消费文化、健身消费具有消费分层的特征。 关键词:商业健身俱乐部;消费者;消费社会学;郑州 申固分类号:G80 文献标iR码:A 文章编号:1 ∞7 -323X(20l 5)OI -∞79 -04 Consumer research on Commercial Fitness Club under the perspective of Sociology of consumption CHENG Chang - jiang (PE departrnent of Huang - he university ,Zhengzhou 450∞O ， China) Abstract :Theconsumers of commercial fitness clubs in Zhengzhou city were researched from the researched angle of view ofso- ciology of consumption and by the methods of literature research , interview , on - the - spot investigation , questionnaire survey and statistical analysis. Theresearched results are as follows: the consumers proportions of men and women are roughly the same in commercial fitness clubs; young people , highly educated people , the middle and upper stratums , the middle and high mcome e缸ners are the major consumer groups of commercial fitness clubs; the factors affecting consumers fitness consumption include gender , age , educational level , stratum. 币le sociological features ofconsumers fitness consumption mainly include three aspects: fitness consumption has