格兰仕是若何敏捷扩大市场份额的(国外英文资料).docVIP

格兰仕是如何迅速扩大市场份额的(国外英文资料) Marketing work Price competition for galanz Team member: 1118010227 liu siyu (group leader) 1118010209 Li Wanchen 1118010221 king can is 1118010231 what shes 1118010232 Jane xu How did galanz quickly expand its market share? Analyze the pattern of its success. Price advantage is the key to galanz rapidly expanding market share, substantial price make the product price is far lower than the price of similar products industry, using price advantage rapidly expanding market share. In August 1996, the first price cut for the granger oven was a 40 per cent drop, and the market share exceeded 35 per cent. Galanzs price wars have two characteristics: one is the frequency of lower prices, at least once a year, and in the seven years between 1996 and 2003, there were nine major price reductions. Second, the scale of the price reduction is large, with a reduction of 25 per cent at a time, usually 30 to 40 per cent. Starting in 1993, the price of microwave oven has been reduced to about 300 yuan per set from above 3,000 yuan. Galanz success -- -- -- -- -- low price model is the core competitiveness of galanz, reactions and also represents the low price competition strategy, made in China in the form as follows: reduce the cost to reduce the price to increase market share, expanding the scale of production to further reduce the production cost. At the early stage of entering the market by improving production methods, improvement of material flow, reduce the purchasing cost, accumulate experience and methods to reduce cost, cost determines the lowest price, the lower the cost of products larger price cut space. In general, there is a reverse relationship between demand and price, the lower the price, the greater the demand. When the product prices are falling and far lower than the prices of similar products in the industry, consumers demand will increase, the kinds of products market share will increase quickly. When market share rapidly improve, enter