玩具的故事ppt课件.pptVIP

英文经典广告词集锦 1. Good to the last drop. (Maxwell) 滴滴香浓，意犹未尽。 麦斯威尔咖啡 2. The taste is great. (Nestle) 味道好极了。 雀巢咖啡 3. Take time to indulge. 尽情享受吧！ 雀巢冰激凌 4. Things to better with Coca-cola (Coca-Cola) 饮可口可乐，万事如意 5. You can’t beat the feeling. (Coca-Cola) 挡不住的诱惑 ;6. Generation next Pepsi 新的一代 7. Fresh-up with seven-up (seven-up) 提神醒脑，喝七喜 七喜 8. Obey your thirst. 服从你的渴望 雪碧 9. The choice of a new generation (Pepsi) 新一代们的选择 百事可乐 10.Melt in your moth, not in your hand. (MM) 只溶在口，不溶在手;Unit 5 Toy Story玩具总动员 by David Cohen;About the author;;Key Words; Language notes;4.brand literate to have a comprehensive knowledge of different brands of different product. 精通各种品牌 5. Or can they? This is an elliptical [iliptik?l] 省略的sentence it means： Or can they see through the marketing hyperbole? 或者他们真能（看穿广告的夸张）吗？ 6.peer group people of the same background, rank and quality. 同年龄组 ;7.The backdrop to todays research on kids and advertising is the cognitive theory put forward over 70 years ago by the famous Swiss psychologist Jean Piaget. Jean Piaget:(1896-1980) Swiss child psychologist noted for his studies of intellectual cognitive development in children. 当今儿童与广告研究的背景，是70年前瑞士著名心理学家让.皮亚杰提出的认知理论。;Between two and seven years old Completely egocentric,they are at the mercy of their immediate perceptions. 完全以自我为中心，受直接感觉的支配。 他们缺乏心理学家所说的“理论心理”：不知道世界从他人的视角去看是不同的，或者他人会有与他们自己不同甚至相冲突的动机和欲望。;After seven children become less egocentric,are capable of more structured thinking,and understand that the world is not always as it seems to their immediate perception. 他们不如以前那样以自我为中心，更能进行结构性思考，并且懂得世界并非像他们即可感知的那样。;Comprehension Questions;para.4 不需要什么天才就能想象出，为什么打广告的人竭力向儿童推销。4至14岁的英国儿童每周平均需花2.49英镑。据数据监控管理咨询处最新报道，这使零花钱市场一年的价值达15亿英镑。在美国。零花钱市场每年达640亿美元巨额。;2. How is child advertising made as scientific as possible?;Many measures have been taken to achieve this purpose.