职称英语讲义3.ppt

5. According to the lecture what you should do when advertising is intended to appeal to you? I will evaluate my own situation and make the final buying decision. 4. Explain the reason why fire insurance mentioned above is the positive advertising? If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising. 08阅读短文2 Why的提问 Because of + 名词 Because + 句子 How的提问 Through + 名词 By + doing 句子 When/Where 直接引用文章中的副词，介词短语或状语从句 总结 What 1. 主旨大意 A: It is mainly about + 名词 B: The main idea is that + 句子 2. 一般问题 A: 单词释义 It means … B: 重复原来句子，然后加上关键信息 C: 推断 直接采用句子陈述观点 D: 简单信息 采用名词短语 总结 英文阅读 Comprehension 第三讲：英文阅读 Management in an organization can be in different levels. The larger the organization the more levels of management will be needed. In general, first-line managers are directly responsible for the production of goods or services. They may be called sales managers, section heads, or production supervisors, depending on the organization. Employees who report to them do the organization’s basic production work—whether of goods or services. 1. The larger… the more ：越.. 越.. Unit 24 Company Management 2. in general: 总的来说 3. be responsible for: 对…负责 4. depend on ：取决于… 5. whether…or…: 无论…还是 。 此处为省略句，让步状语从句 This level of management is the link between the operations of each department and the rest of the organization. First-line mangers in most companies spent little time with higher management or with people from other organizations. Most of their time is spent with the people they supervise and with other first-line managers. First-line managers usually need strong technical expertise to teach subordinates and supervise their day-to-day tasks. Unit 24 Company Management 3. day-to-day: 日常的 1. the link between ：越.. 越.. 2. higher: 更高一级的 As an organization grows, however, so do its problems. Some managers at larger organizations must focus on coordinating employee activities, dete