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罗宾斯管理学第一单元
Managing Entrepreneurial Ventures AppendixA Learning OutcomesFollow this Learning Outline as you read and study this chapter. A1. The Context of Entrepreneurship Differentiate between entrepreneurial ventures and small businesses. Explain why entrepreneurship is important in the United States and globally. Describe the four key steps in the entrepreneurial process. Explain what entrepreneurs do. Discuss why social responsibility and ethics are important considerations for entrepreneurs. Learning Outcomes A2. Start-Up and Planning Issues Discuss how opportunities are important to entrepreneurial ventures. Describe each of the seven sources of potential opportunity. Explain why it’s important for entrepreneurs to understand competitive advantage. List possible financing options for entrepreneurs. Describe the six major sections of a business plan. Learning Outcomes A3. Organizing Issues Contrast the six different forms of legal organization. Describe the organizational design issues that entrepreneurs face. Discuss the unique human resource management issues entrepreneurs face. Describe what an innovation-supportive culture looks like. Learning Outcomes A4. Leading Issues Explain what personality research shows about entrepreneurs. Discuss how entrepreneurs can empower employees. Explain how entrepreneurs can be effective at leading employee work teams. A5. Controlling Issues Describe how entrepreneurs should plan, organize, and control growth. Describe the boiled frog phenomenon and why it’s useful for entrepreneurs. Discuss the issues an entrepreneur needs to consider when deciding whether to exit the entrepreneurial venture. The Context of Entrepreneurship What Is Entrepreneurship? Entrepreneurship is the process of starting new businesses, generally in response to opportunities. Entrepreneurial Ventures Organizations that pursue opportunities, are characterized by innovative practices, and have growth and profitability as their main goals. Small Business
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