营销战略理论和案例.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * ZARA The ZARA System All rights reserved @Global Marketing Team 2003 ZARA The ZARA System SWOT PEST Key Success Factors Strength Speed Fast Manufacturing and Sourcing System Fast Response to the customers Zero Inventory System Expand to the World Distribution System Customization, Variety, Service Product (Latest Fashion Design) Master Franchise The way to sell and feedback Company Culture Weakness 中央集权式决定 Variety of Design工程速度的限制 Lack of ZARA’s Identity ZARA The ZARA System SWOT PEST Key Success Factors Opportunities机遇 潜在力大的海外市场存在- 美国、