《产品策略》教学设计(江)(国外英文资料).docVIP

《产品策略》教学设计(江)(国外英文资料) Teaching design of product whole concept and combination strategy Guangzhou Information Engineering Vocational School, Jiang Weihong Course content Product overall concept and portfolio strategy Hours Two Course name Product strategy Teaching object 12 - 6T First, the teaching object analysis The class is a grade two student in urban rail transit. It has a preliminary marketing concept and helps to understand and grasp the overall concept and product mix strategy of the product. However, the overall learning atmosphere of the class is general, and it does not pay much attention to elective courses. It is still necessary to take a pragmatic attitude towards learning and be able to take the initiative to learn, take the initiative to think and participate in activities. In the previous group activities and teaching surveys, students still like to close to life, simulate the actual situation of enterprises, and can successfully complete the task assigned by the teacher. Two, teaching content analysis 1. teaching material analysis Jiangsu Education Publishing House of the vocational education textbooks textbook, the clarity of moderate difficulty, but in the textbook although there are individual cases, the content and focus on theory and conceptual aspects, students lack of patience and understanding of the concept of abstract theory. The teaching attempts to integrate theory, thought and practice together, and accomplish the task of teaching and learning with the form and case of life which is easy and close to life. Three. 2. teaching content analysis The overall product concept is the basic content of product strategies, has important influence on the back of the knowledge learning, which focuses on the introduction of the concept of products of different levels, and grasp the concepts of product portfolio strategy; for example close to life, inspire students to learn relevant product knowledge to master relevant, then knowledge. This course ad