休布雷公司在美国伏特加酒的市场上(国外英文资料).docVIP

休布雷公司在美国伏特加酒的市场上(国外英文资料) Sue Mr. Company on the market in the United States of vodka, belongs to the marketing company, the production of Smiths wine, the market share of 23% in vodka. In the 1960s, another company introduced a new type of vodka that was no worse than smirnoff, which was $1 less per bottle. By convention, the company has three options: (1) reduce the price by $1 to maintain market share; (2) to maintain the original price and compete with the rival by increasing advertising expenses and marketing expenses; (3) to maintain the original price and allow the market share to decrease. As a result, the company is in a passive position, no matter which strategy it adopts. However, the companys marketing staff have been careful to adopt the fourth strategy that the other person is unlikely to do. That is, will Smiths wine to raise the price of $1, at the same time to launch a new vodka with rival the same price as the red color wine and another bobo wine at lower prices. This strategy, on the one hand, improves the status of smirnoff and makes the new products of rivals a common brand. As a result, the company has not only weathered the storm, but profits have soared. In fact, Hugh bray of the above three kinds of products of the companys taste and ingredients are almost identical, just come with different price for the company to understand strategy of selling the same products. Case to think: What are the three methods of competitive pricing? Which is hubre? What is the pricing strategy used by hubre for competitors? What are the changes and benefits of the marketing campaign? The answer key points: (1) the prevailing price pricing law, active competition pricing, and sealed bid pricing law. (2) active competition pricing law. The differential pricing strategy. (1) the product is transformed from a single product to a series of products, which greatly improves the reputation and status of the product. (2) to make its target market strategy from undifferen