体验商务英语 综合教程3Unit 2 Brands.ppt

* Background information Ariel Motorcycles was a British motorcycle manufacturer based in Bournbrook, Birmingham. It was one of the leading innovators in British motorcycling, and was part of the Ariel marque. The company was sold to BSA in 1944 and the name was discontinued in 1970. The company name was reused in 1999 for the formation of Ariel Ltd, a sports car producer. H?agen-Dazs is an American brand of ice cream, established by Polish immigrants Reuben and Rose Mattus in the Bronx, New York in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn NY in 1976 and then offered franchises throughout the United States and 54 other countries around the world. Background information Direct Line Group is a British insurance company. It was founded in 1985 with a simple idea in mind -- selling car insurance over the phone. It is the UKs leading private automobile insurer, and it has more than 5 million customers across its lines of business. Company’s business includes home, pet, travel, and life insurance. Other products and services include home mortgages, loans, savings, online car buying, and car breakdown service. Direct Line also has services in Germany, Italy, and Spain. Marlboro is a brand of cigarette made by Philip Morris USA within the US, and by Philip Morris International outside the US. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Background information H. J. Heinz Company, commonly known as Heinz, famous for its 57 Varieties slogan and its ketchup, is an American food company with its world headquarters in Pittsburgh, Pennsylvania. Virgin Group Ltd is a branded venture capital organization founded by British business tycoon Sir Richard Branson. The core business areas are travel, entertainment and lifestyle, among others. Virgins business and trading activities date to the 1970s. The net worth of Virgin Group LTD as of September 2008 is ￡5,0