rwerwerwer（国外英文资料）.doc

rwerwerwer（国外英文资料） Rogue 23 Two fans 1 / f, PIN clothing CI import plan book general concept report First, company background As the clothing market enters a hot day, competition from companies cant simply compete for a market with functional demands. Will tell from the deep level, concept demands more and more become the mainstream of competition, thus baptism after 20 years of reform and opening up, Chinas garment industry has been rapid development. New changes have taken place in the field of thought, enterprise specification, production pattern, product observation, market operation system and management mode. After wto accession, the whole economy of China integrated into the world economic cycle, the garment industry will face more opportunities and challenges. So the clothing enterprises compete to from the aspect of brand appeal this concept to guide the consumer, the brand personality identification is the essence of this enterprise the difference with other enterprises, the value of the enterprise in a market economy is also the most competitive factors, it is a kind of enterprise culture and promoting is a kind of social belief. Therefore, brand personality recognition is very important in market competition. Share is located in shishi city, fujian province spell brand group co., LTD., the company technical force is abundant, the production scale, has 2000 employees, is currently the deduction franchise model has been established in the domestic market about thousands of stores and malls designed outside the hall ark series products have been exported to the Middle East, South America, southeast Asia, Western Europe, Hong Kong, Macao and Taiwan and so on more than 20 countries and regions, and have enjoyed a high reputation in the market both at home and abroad, over the years won the national and provincial dozens of honor. According to the economic and trade commission of fujian province in 1996, the PIN intangible asset value of rmb204.5bn. Founded in