《企业管理》课程教学大纲(国外英语资料).doc

《企业管理》课程教学大纲(国外英文资料) The actual situation of enterprise management is well taught; In view of the business management course, the characteristics of strong practicality teaching should adopt a variety of teaching forms, on the one hand, can be hired experts with experience of the enterprise management or management seminar and experience introduction, strengthen students perceptual knowledge of enterprise, to deepen understanding the role of theory to practice. On the other hand, we can understand the management of the enterprises and deepen their understanding of the knowledge points. The purpose of teaching is to make students systematically understand the theories, methods and practices of modern enterprise management. This course is required to solve the two fundamental problems of enterprise management and how to manage the enterprise. Specifically, request through the learning of this course, let the student to grasp the concept of enterprise management, the function, understand the operational mechanism of enterprise management and enterprise system, to master the content and function of enterprise culture, master the methods of market research and forecasting, planning and enterprise management, production management, organization and leadership, control and the basic knowledge and method of innovation. After completing this course, students are asked to be able to make constructive Suggestions about the management of automobile enterprises. Key points and difficulties: (1) the concept, nature and characteristics of the enterprise; The enterprise system and its evolution; (2) the concepts and characteristics of management. Basic functions of management. The concepts, principles, functions and methods of enterprise management and modern enterprise management; The historical evolution of modern enterprise management; (3) the meaning of the decision, the target of the decision, the procedure; Basic method of decision making (quantitative decision making method,