Constructivism Learning Theory and the Teaching of Marketing-毕业论文翻译.docVIP

Constructivism Learning Theory and the Teaching of Marketing Paper Keywords: constructivist learning theory of marketing Abstract: Constructivist Learning Theory and the main content can be refined into: Knowledge, learning concept, learning environment for teachers and students view and outlook. Based on this theory can be drawn from the teaching of college marketing major revelation, that is, marketing teaching, to student-centered, research study, to achieve interaction between teachers and students interaction, create a good learning environment. First, the constructivist learning theory in the main content (A) Knowledge The knowledge view that: book knowledge is only a certain social phenomena and natural phenomena, or science and technology and production: some technical rules, the laws of science but a more reliable interpretation, assumptions or hypotheses. At the same time, knowledge is not separate from the knowing subject and may exist in the objective world, it must depend on the knowing subject, and with the understanding of the main interactions. Constructivism also believe that knowledge can not hard-irrigation to the students. Only by their own to discover, to understand. As scientific knowledge (books, teachers impart knowledge) uncertainty and development, teachers will not absolute authority. Allow students to book knowledge, the teacher taught the content can be suspected, and even ask questions. Teachers can use facts to persuade the students to encourage students to explore themselves, to encourage students in learning innovation. (B) Learning Concept Constructivist perspective on learning are key: First, learning is the learner and the active construction of new meaning within the mental representation of the process. Learners to long-term memory GADING strategy content and information based on new information received with the current interaction, active choice, attention, perception, organization, storage and activat