商务英语阅读Unit 4-叶兴国.ppt

UNIT 4 2014.10 Business English: A Reading Course WARM-UP QUESTIONS 1. Today there are too many job hunters in this hypercompetitive world, who have good education and sometimes working experience. Therefore, companies like the Microsoft Corporation design questions for candidates to answer in the interview process. Then what do you think a candidate should show in his or her response to an interviewer’s questions? Business English: A Reading Course WARM-UP QUESTIONS 2. As we know now competition for the best jobs seems to get ever fiercer and your career prospects depend, to a large extent, on what people are saying about you. It is true to say that this is the era of the “personal brand”. Then what should one do to polish up his or her brand? Business English: A Reading Course BACKGROUND INFORMATION 面试中的怪问题： 设计问题的微软公司说，有助于衡量人的才智、机敏或突破性思维； 面试怪招只是在一些高科技公司里较普遍。 面试者如何赢得生存和发展的空间？ 初涉职场，没有个人品牌；只有自己的努力和特有的价值获得认可，才能被业界认同； 要获得个人品牌，先进行品牌定位，即对自己有清醒的认识； 个人品牌一旦形成后，就会有更多的选择机会和发展机遇。 READING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Questions: 1. What does new vocabulary of business English function? 2. What are the word formations of new Business English vocabulary ? Compound; abbreviation ; affix Business English: A Reading Course TEXT A： BRAIN-TWISTING JOB INTERVIEW QUESTIONS BY MICROSOFT Questions 1. Why do interviewers pose puzzle questions? 2. Why are manhole covers round rather than square? 3. What does the interviewer pose the question of how to divide $21 between Mike and Todd for? Business English: A Reading Course TEXT A Notes on the Text: 1. fire away: 原意是“不停地射击”，这里指“谈话或提问时连珠炮般地接下去”。 2. A candidate’s response to a puzzle question can challenge an interviewer’s first impressions; what matters is the logic, imagination and problem-solving ability the candidate shows in his or her answer, not where he went to school, where he worked, or how he dresses, though those things do, of course, have their place.