国际营销选择题.docx

问题 1 得 2 分，满分 2 分第一章?The only difference between the definitions of domestic marketing and international marketing is that marketing activities:?答案所选答案：?1.? ?take place in more than one country.正确答案：?1.? ?take place in more than one country.问题 2 得 10 分，满分 10 分?To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.答案所选答案：1.Define the business problem or goal in home-country cultural traits,habits,or norms. 2.Define the business problem or goal in foreign-country cultural traits,habits,or norms through consultation with natives of the target country. Make no value judgments. 3.Isolate the SRC influence in the problem and examine it carefully to see how it complicates the problem. 4.Redefine the problem without the SRC influence and solve for the optimum business goal situation.正确答案：[无]问题 3 得 0 分，满分 2 分?____________ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.?答案所选答案：?2.? ?Standardization正确答案：?3.? ??Adaptation问题 4 得 2 分，满分 2 分?John refuses to buy Japanese products because he sees them as a way of selling out to nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.答案所选答案：?对正确答案：?对问题 5 得 2 分，满分 2 分?Considering the model of the international marketing task displayed in the text, which of the following reasons demonstrates the most important difference between the international marketers task and that of the domestic marketer??答案所选答案：?3.? ?The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.正确答案：?3.? ?The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.问题 6 得 2 分，满分 2 分?To avo