从产品主导到圈人圈脑(国外英语资料).docVIP

从产品主导到圈人圈脑(国外英语资料) In todays business world, brands are rampant. Whether it is sugar, tobacco, or digital, home, cars, real estate, jewelry, and even countless old re - hing. As if in a flash, the brand has become an indispensable means of marketing From EMKT.. The birth of any new product, should give a statement, wantonly spread abroad, called brand, even if it does not have any brand equity and brand endorsements. Does this mean the upgrading of the consumption era, from product consumption to brand consumption? Nihilistic branding Chen Chunhua, a professor and doctoral supervisor at South China University of Technology, and a famous expert in the domestic marketing field, made a public opinion a few years ago. Chinese enterprises do not have the ability to do brands yet.. It makes me nervous to see so many companies doing brand operations, because its a waste of money. Although Chinese enterprises in the 20 years of market struggle, the birth of a lot of products, but also has a wealth of commodity markets, but no Chinese enterprises can be regarded as a true sense of success brands. This is inevitable, but it is a sad fact, but more severe and the sad fact is that the China enterprises in recent years the brand campaign seems to look impressive but lack real worth. This year is the 30 year of Chinas reform and opening up. It is a year for Chinas business circles to review and reflect on it. The famous financial writer Wu Xiaobos book surging for thirty years should be born from time to time, think, 1978 -2008 years of China, is the most impossible to repeat the times.. In a country with a population of 1 billion 300 million in the planned economy system gradually disintegrated, a little China put into a huge test field, it is under the watchful eyes of the people with an irreversible attitude to business and social transformation. In the past 30 years, we have encountered difficulties in the start-up period of social economy, and have gone through the puzzles