桑菲联姻飞利浦的悖论(国外英语资料).docVIP

桑菲联姻飞利浦的悖论(国外英语资料) The paradox of Sang Feis marriage to PHILPS In August 15, 2007, Chinese Electronic Information Industry Group subsidiary Shenzhen Sangfei consumer communications Co. Ltd. (hereinafter referred to as Sangfei) announced that the Holland Royal PHILPS electronics has signed the transfer agreement trademark licensing and intellectual property rights, from now on, will be fully responsible for Sangfei PHILPS brand global mobile phone business. There have been massive TCL and Alcatel marriage, a very popular BenQ acquisition of SIEMENS, the media has long been the left hand to shake the right hand sang Fei and PHILPS have little interest. But this does not affect the pace of the progress of Sang Fei: PHILPS is an international brand, took over after the Philippines will operate in a more flexible manner. Cooperation agreement pointed out that sang Fei won the use of PHILPS brand 5 years, the first year trademark licensing fee of 7 million euros, and then the licensing fees can be reduced year by year. The two sides also signed an agreement on the transfer of intellectual property rights, sang Fei obtained all of PHILPSs GSM mobile phone patents, and has intellectual property rights. PHILPS mobile phone original global channels and supply system, are all attributed to the mulberry Feiqi under. In addition to international brand resources, we also have PHILPSs senior management team and marketing channels.. These are valuable complementary resources. Chen Yuzhen, general manager of Sang Fei, said that Sanfi had been the only production base for PHILPS mobile phones worldwide, with an annual capacity of up to 15 million, and mastered the core technology of R D and production. The global supply chain system was complete. The integration of PHILPSs global market channels and sales team, is expected to significantly expand the PHILPS mobile phone market space in the short term. From Chen Yuzhen tone, not difficult to feel the strong self-confidence, and even