宝洁与联合利华营销策略比较.ppt

1.Unilever Ⅰ. Introduction The 2011 fiscal year, the company annual sales of about 46.5 billion euros. Unilever group is a company combined by the Dutch margarine company and British Lever Brothers soap company in 1929 . After 80 years of development, Unilever has become one of World’s largest daily consumer goods companies, with171,000 employees in 100 countries and regions. Unilever is responsible for food and detergent supplies of career management. Unilever’s headquarter is in Rotterdam, the Netherlands and London. Ⅱ. main products In 2000,Unilever bought BestFood making Unilever the leading place in spice（调味品） world. Now Knorr is Unilevers biggest food brand. In most of Europe and North America of margarine and daub sauce market, Unilever is in the lead. Unilever is the worlds largest tea bag manufacturers. Unilever is the main type of ice cream producers. Unilever food Knorr brand Unilever food Lipton brand Unilever food Walls brand Unilever cosmetic gold Comfort brand Unilever cosmetic Omo brand In most parts of the world, Unilever is the market leader of home washing and personal care products. ?? Rexona It seems that all these products related to every aspect of our life.It makes us have a pleasant mood, look good and get more out of life, let our life more dynamic. So it is said that “have a home have Unilever” Procter Gamble (PG) is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods. In 2011, PG made 82.6 billion dollars in sales. Fortune Magazine ranked PG at fifth place of the Worlds Most Admired Companies list, which was up from sixth place in 2010. 2.Procter Gamble Ⅰ. Introduction Ⅱ.Operations The companys operations are categorized into two Global Business Units according to the companys 2011 Annual Report. Beauty Grooming segment  Health Care segment Housing and accommodation segment Beauty Grooming segment Health Care segment H