营销英语 THE MARKETING CONCEPT.pptVIP

UNIT 1THE MARKETING CONCEPT 1.Explain what marketing is. 2.Understand the role of marketing and what marketers do. 3.Recognize the ways of satisfying customers. 4.Rationally analyse customers’ needs. 1．get by on 靠…过活 2.television commercial? n.电视广告 ；电视商业广告节目 3.Customer消费者 4.Interest 利润 5.Product产品 6.Selling 销售 7.Marketing 市场(sale,selling) 8.production-oriented organization 生产型企业 9.demand 需求 supply 供应 exceed 超过 cost 成本 需要:need?? 欲望want 10.production volume 生产量 11.improved production 提高生产力 12.quality 质量 13.performance 性能 14.feature 特点 15.distribution channels 分销渠道 I. What I