商业画册策划案黄金法则(国外英语资料).doc

商业画册策划案黄金法则 Album planning (Design) ten golden rule An inescapable fact: many companies do not spend much money, the cost of printing album is or has become the end of the newspaper, in addition to their own people to appreciate, the customer is too lazy to double. How to design a high quality picture album? How to use the albums function to the limit in the limited budget? What kind of album is an effective picture book? Poor pictures of each failure, excellent pictures always have similarities. The album as a media to spread information illustrated by numerous enterprises like, almost every enterprise is conventional marketing tools will be used, especially for marketing costs of small business, the album carries the company more expectations. The album has enterprise catalogs, product catalogs, activity pictures, souvenir pictures and so on. Generally speaking, as a marketing tool, there are two basic functions of the album: one is to mold the image, and the other is to promote sales. Based on these two functions, album as a unique carrier, its general basic rules can be summarized as the following ten. First, the album has a soul, planning trance Success is not accidental. Excellent album has an outstanding soul, or a gas field, usually through layout design, copy expression to create. The difference between an excellent picture album and a poor picture book lies not only in the designers level or in the timber, but also in the planning thinking. Set ones sights high and low. Plan to determine the level of the album, beautiful design is only a technical requirement for the implementation. With beautiful or not is a measure album trifles and practice, thought is the owner of the album should go into focus. Album soul is enterprise (brand) soul refining, sublimation, album temperament and enterprise (brand) temperament should come down in one continuous line, excellent picture book wins in thought, win in planning, high in design. Two, logic through, beaded lead