刘满意论文.doc

目 录 摘要 Ⅰ ABSTRACT Ⅱ 1 绪论 1 2 市场调研 2 2.1 墨的历史 3 2.2 墨市场的现状及发展趋势 4 2.2 墨市的特点和运用 4 3 墨的研究意义 4 3.1 墨的品牌 4 3.2 墨的文化价值 5 4 水墨江山文化传媒有限公司VI手册基础部分设计 6 4.1 企业名称 7 4.2 标志设计 5 4.3 辅助图形 6 5 水墨江山文化传媒有限公司包装设计 8 5.1 招贴设计 11 5.2 推广类设计 12 结束语 12 致谢 13 参考文献 14 水墨江山文化传媒有限公司企业形象设计 及产品推广设计 摘 要 在时代发展的今天，用图形来做设计越来越占重要地位，因为它是比较直观，容易识别的视觉。各种事物也都是目不暇接。包装应该设计成什么样的呢？有没有一种适合人群的包装呢？答案是，即使有，太难了，毕竟审美。所谓主流消费群体，以为，应该是指。不过，如前所述，审美主观性的一面，要照顾到所有消费群体。正所谓：众口难调。因此，主流消费群体应该是最主要的消费生力军！包装设计应以主流消费群体为！ TIK LINE CULTURE MEDIA CO LTD ENTERPRIE IMAGE DESIGN PEODUCT PROMOTION ABSTRACT In the rapid development of information today, with graphics to do the design of the dominant position, because it is the most smooth Through, the most intuitive, the most easy to identify visual symbols. All things are as followed. What kind of packaging should be designed? Is there a kind of packaging for all the people? The answer is that, even if there is, it is too difficult, after all, the aesthetic has its subjective side. In fact, in a wide range of consumer groups, the packaging can meet the mainstream consumer groups interested in the development of the candy market will play a very important role. The so-called mainstream consumer groups, I think, should be the dominant position has a considerable propensity to purchase and capacity of the consumer population. However, as mentioned before, since the aesthetic has its subjective side, to take care of all consumer groups, it is impossible, there is no need. Is the so-called: Tastes differ all tastes. Therefore, the mainstream consumer groups should be the most important consumer force! Packaging design should be the mainstream consumer groups for the development of the object! So, how to determine the mainstream consumer groups do? The author believes that accurate market positioning will play a key role in the design of the blind to avoid candy packaging. Prior to the design, the developer must make a clear positioning of the consumer: rural cons