Apple公司的营销策略分析(英文版).ppt

company;Brief introduction;Internationalized process;Products;The most popular cellphone of the world;iPhone;iPad;Its so easy to carry,and when you watching and palying games,it will give you a good feeling;;;; Apple carry out a way of vertical merger, the upstream and downstream complementary to lock the users - not compatible with other equipment will make the consumer unhappy. ;In March 11, 2011, a strong earthquake erupted in Japan,make SONY--one of the biggest competitor of Apple Corp production halts, but also on that day in March 11th, the Apple Corp launched the long-awaited ipad2 tablet computer, when SONY is busy against the tsunami, the Apple Corp listed ipad2 in USA, in a few days inside, ipad2 was mad buying,the Apple Corp had to limit the purchase of ipad2, the Apple Corp has achieved a great success in the tablet computer, there is no doubt that the Apple become the leader in the tablet computer,this is an opportunity for Apple to defeat SONY utterly. ; one of the threats that Apple Corp faced is the Slate of Hewlett-Packard Co .Hewlett-Packard Cos Slate is just like a sleeping devil. Slate runs the Windows7 operating system, configure the USB port, which compared with the iPad, has more applications and more peripheral connection. Apple Corp are also facing competition from Google Corporations Chrome OS operating system, Android is becoming more and more successful, Kin intelligent mobile phone of Microsoft Corp, WindowsPhone7 and HP, Dell began to produce new computer. The Chrome OS operating system of Google Corporation may be the most important software.These are a threat to Apple.;New Media;Optimize the use of the website ranking serice ;Use international commercial network to promot product ;How to help sales through online marketing ; make potential customers easily search for our website ;;Crazy people!;Target customers?of iPhone;customers;